Immediately after neo mint, purist blue stands out. This color refers to the contemporary strand. Even though it is the last stage of the blue color, it has added memories of the sky and the sea, bringing therefore the nature in its genesis.
Therefore, it applies to all genders and ages, with strong appeal to technological, decorative and automotive appliances. “It's a nicer blue, sunnier than the cobalt of recent seasons, but it's still cold,” says WGSN expert source.
This trend color is ideal to match the golden and black tones and achieve a contemporary and sophisticated decoration.