The stories of life built traditions, builds pride and passion for what is done. ALMA de LUCE® shares a Vietnam tradition with great color and huge pride through the PHU CAU pieces, a tribute to this passion.

In Vietnam's "incense village," dozens of people work hard to dry and carve the bamboo bark to make scented sticks before the bustling New Year's lunar holiday.

It is the most frantic time of year for workers in the cottage industry in Quang Phu Cau village on the outskirts of Hanoi, where families have been making incense for more than a century — a great source of pride for many.

The ‘incense village’, turns in a vibrant wave each year while the scented sticks are made. In January, when production rages to meet the demand of the country and neighboring countries like China, India or Malaysia, the village produces tons of sticks and becomes itself magically colorful, making it a must-see attraction for lovers of scenic landscapes.