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How to create spaces with soul: the power of storytelling in interior design

Lifestyle & Trends
THURSDAY, may 22, 2025
How to transform spaces into visual narratives that reflect memories, identity and emotions. A guide to creating design with purpose and meaning.
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Interior design goes beyond decoration. It is a powerful tool capable of telling stories that mark people's lives. A well-executed interior design can change how someone lives and feels about a space. You can transform four walls into a home that heals, inspires, and welcomes.

In a space where furniture is not just functional, it is possible to carry on the family legacy, transmit stories from past generations, and, thanks to selected colours and textures, create areas that evoke specific emotions. This combination of form and feeling elevates design to a profound experience, capable of creating a lasting connection between the space and its user.

The true power of design is the ability to tell stories through spaces that touch us — stories of lives, families, and dreams. For interior designers, architects, and decorators, mastering this sensitive and strategic language is more than an aesthetic skill, it is a tool for creating connection, identity, and emotion.

The importance of narrative in interior design

Interior design has the power to shape stories that would otherwise remain invisible. You can capture the essence of those who inhabit the space, their values, culture, and legacy. When this happens, the connection with the area is immediate. It's a refuge. It gets personal and deeply emotional.

For a couple who met while travelling, the room could feature old maps, ethnic fabrics, or a collection of photographs taken over the years. For a family marked by generations of artisans, it may be essential to highlight handmade pieces, natural materials, and traditional techniques. And for those who grew up listening to their grandfather's stories, the space can be a discreet tribute to his presence, whether with a piece of furniture, an inherited object, or simply a colour palette that evokes childhood memories.

ALMA de LUCE is a clear example of how this narrative can translate into design. Our brand was born from the figure of our grandfather, Antônio, a man who created worlds with words. His legacy was not just verbal. It was emotional, cultural, and spiritual. Today, this essence lives in every piece we create: objects with a soul that do not exist just to take up space but to fill it with meaning.

An example of this vision is the recently launched Adamastor Dining Table, one of the additions to the 2025 collection. Inspired by the legend of Adamastor, a symbol of the challenges faced by Portuguese navigators, this piece celebrates courage, resilience and the spirit of discovery. With a base that evokes the shape of a caravel, it transforms any space into a place of memory, movement and emotion.

How to choose elements to tell a story?

Every detail in a space communicates something. Choosing the right elements transforms the space into an extension of the identity of those who live there. More than aesthetics, it's about intention. These are some of the key elements to building this meaningful narrative.

Furniture: pieces with meaning and legacy

Furniture doesn't have to be old to have a soul; it just has to have intention. By choosing or designing pieces based on stories, symbols, or cultural references, design becomes a gesture of memory, homage, and identity.

Some incorporate inherited pieces into their design, such as a rocking chair from their grandfather or a restored antique desk. However, it is also possible to create new pieces with legacy. A functional cabinet evokes the granite granaries of Northern Portugal, like the Espigueiro cabinet, from ALMA de LUCE, which transforms an ancestral agricultural structure into an icon of contemporary design.

Sometimes, meaning arises from the appreciation of traditional know-how. A rug can be just decorative, or it can become a tribute to the legacy of Portuguese weavers. The Rug Tecelã, also by ALMA de LUCE, pays homage to the delicate manual work of those who, for centuries, have intertwined wool, time, and stories on community looms. Having this piece at home means having a living piece of this cultural memory.

There is also furniture that carries more intimate symbolism. The Andorinha Armchair, for example, is inspired by the symbolic Portuguese swallow, a symbol of home, return, and belonging. Placing this piece in an entrance hall or living room is more than an aesthetic choice: it is a welcome gesture.

This is ALMA de LUCE's approach: transforming material and immaterial heritage into everyday objects that discreetly tell stories. Our 2025 catalogue marks 10 years of our brand's existence and proves our mission to create pieces with soul, purpose, and legacy.

A good interior design project recognises this power and seeks pieces that, more than matching the style of the space, dialogue with the experiences of those who live there. Because when furniture has history, the space gains depth.

Colours and textures: the emotional palette of space

Colours and textures are invisible but powerful elements in interior design because they can awaken emotions, reinforce narratives, and influence the way a space is experienced. These are not just aesthetic decisions; they are sensory choices that affect behaviour, well-being, and even the identity of the space.

In practice, a room that aims to convey serenity can use soft, natural tones, such as beiges, dry greens or pale blues, combined with organic textures such as raw wood, linen or stone.

On the other hand, a social space, such as a living room or a common area, can gain dynamism with warm, saturated colours (such as terracotta, Wine Red, mustard, or olive green tones) and materials such as velvet, leather, or metal. These elements create more intense, engaging atmospheres that encourage sharing, expression, and celebration.

Contrasting textures also tell stories. For example, the contrast between a polished and a rough surface can represent the duality between tradition and innovation or between the ancient and the contemporary.

Using colours and textures as a narrative tool is an invitation to introspection: what emotions do we want to awaken? What stories do we want this space to tell, even without words?

Objects and details that evoke memories and stories

It is often the small details that most deeply touch those who enter a space. Seemingly simple objects, an old picture frame, a sculpture brought back from a trip, an old book from childhood, can transform a generic area into a place with a soul, truly inhabited.

These elements function as emotional anchors. In interior design, curating these details must be done with sensitivity. It's not about filling spaces with memories, but about carefully integrating elements that reflect the identity of those who live or work there. A good example is how many authorial projects value local artisanal pieces, objects with visible imperfections, or materials that age with use — all of which contribute to the authenticity of the space.

These objects are not mere accessories. They are testimonies. The ability to create layers of meaning (visible and invisible) distinguishes a beautiful space from an unforgettable space.

Can interior design create emotional connections?

"Design is about making people happy, either functionally, aesthetically, or emotionally."

Robin Siegerman, international award-winning interior designer, author, and speaker

This quote reveals the transformative power of design and highlights a fundamental role of the interior designer: it is not enough to create beautiful or practical spaces; it is necessary to build emotional bridges between the space and those who live there.

Above all, the designer is a mediator of the human experience in space. He interprets customers' stories, values ​​, and needs and translates them into solutions that go beyond form and function, creating invisible but tangible connections. This ability to connect space to people's identities and emotions is one of the biggest differentiators a project can have.

It is in this context that pieces like the Adamastor Dining Table from ALMA de LUCE become vehicles of emotion and identity. By representing the struggle, courage and Portuguese exploratory spirit, this dining table transforms meals into symbolic rituals, evoking values ​​such as overcoming and belonging.

Being aware of this role is crucial to the success of contemporary design. A space can be technically perfect, but if it doesn't resonate emotionally, a valuable opportunity to positively impact the lives of its users is lost. The designer's challenge lies in actively listening and translating these intangible elements into concrete choices.

Thus, interior design becomes a strategic tool for humanising spaces, capable of improving well-being, reinforcing identities, and creating truly welcoming spaces.

The power of creating meaning through interior design

Interior design has the power to transform simple spaces into living narratives, where each choice invites emotion and identity. The true challenge (and opportunity) for designers is to create rooms that not only impress but also leave a lasting mark on the lives of those who live there. This is the essence of design that tells stories and leaves a legacy.

This approach is also the focus of the Archi & Design section of ALMA de LUCE, which explores projects, ideas, and concepts that innovatively unite design and emotion.

To stay ahead in the world of design, it is essential to keep up with trends, new technologies, and innovations in the sector. Follow the ALMA de LUCE blog to stay updated with the latest news and insights in interior design, drawing inspiration from the most advanced approaches and unique pieces that make a difference.

KEYWORDS
Artistic Storytelling , storytelling , Storytelling in Interior Design , Interior Design , personalization in interior design Emotional Design ,

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